Privacy Policy
HYGH Digital Media Private Limited ("HYGH," "we," "our," and/or "us") operates a digital out-of-home (DOOH) advertising network that delivers dynamic, targeted content through digital displays installed across high-footfall locations. This Privacy Policy explains how we collect, use, disclose, and protect your information across our Services — including our website at hygh.co.in, our applications, and our display network. Use of our Services is also subject to our Terms and Conditions.
1. Information We Collect
1.1 Information You Provide Directly
Registration & Profile. When you register as a location partner or advertiser, we collect:
- Full name, company name, business address, email address, and phone number
- For location partners: property details, proof of ownership or lease, bank account details for payments
- For advertisers: billing address, GST/PAN number, and campaign setup information
- Identity verification documents as required under applicable law
Payment Information. We collect financial details necessary to process payments, including bank account numbers, IFSC codes, UPI IDs, and/or credit or debit card information.
Communications. When you contact us, we may collect your name, email, phone number, and message content. We may track email opens to improve our communications.
1.2 Information Collected Automatically
Display & Location Data. Our Advertising Displays automatically collect precise geolocation data to enable location-based content delivery, audience measurement, and targeted advertising.
App & Website Data. When you use our website or apps, we automatically collect:
- Analytics data through providers such as Google Analytics or Firebase to understand usage patterns
- Device and log information — IP address, browser type, OS, device model, and network carrier
- Usage information — pages visited, links clicked, session duration, and interaction timestamps
1.3 Information from Third Parties
We receive information from third-party data providers that may include mobile advertising IDs (MAIDs), IP addresses, demographic data, audience segment information, and inferences about individuals who do not interact with our Services directly. We process this data only from providers who have collected it in compliance with applicable laws.
2. How We Use the Information We Collect
We use the information we collect to:
- Provide, operate, maintain, improve, and expand our Services
- Understand how users interact with our Services and make them more effective
- Develop new products, features, and capabilities
- Deliver relevant, location-based advertising content through our Advertising Displays
- Communicate with you for customer support, updates, and marketing purposes
- Send transactional and promotional communications via email, SMS, or other channels
- Facilitate transactions, disbursements, and billing
- Detect, investigate, and prevent fraud, misuse, and security incidents
- Comply with applicable laws, enforce our Terms and Conditions, and respond to legal processes
- Conduct audience measurement, analytics, and reporting for our advertising partners
3. How We Share the Information We Collect
3.1 Service Providers
We share personal data with trusted service providers who process it on our behalf, in accordance with our instructions and this Privacy Policy. These providers support functions including IT infrastructure, customer support, payment processing, data analytics, research, and marketing.
3.2 Advertising Partners
We share geolocation data from our Advertising Displays, combined with third-party audience data and aggregated impression statistics (such as estimated footfall within viewing distance of a display), with our advertising clients and partners to help them understand campaign reach and effectiveness.
3.3 Location Partners
We may share relevant campaign performance data and anonymized audience statistics with location partners who host our Advertising Displays, to help them understand the value their premises contribute to advertising campaigns.
3.4 Legal & Regulatory Disclosures
We may disclose your information when required to: (a) comply with applicable laws or regulations; (b) respond to lawful requests from law enforcement or government authorities; (c) protect the rights, property, or safety of HYGH, our users, or the public; or (d) enforce our Terms and Conditions. Where legally permitted, we will attempt to notify you of legal processes seeking access to your information.
3.5 Business Transfers
If HYGH undergoes a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction, subject to applicable law. We will take reasonable steps to protect your information before any such transfer.
3.6 With Your Consent
We may share your information with other parties when you provide explicit consent to do so.
4. Data Retention and Security
We retain your personal data for as long as necessary to provide our Services, fulfill the purposes described in this Privacy Policy, and comply with applicable legal obligations. When data is no longer required, we securely delete or anonymize it.
We implement reasonable technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.
To request deletion of your personal data, please contact us at privacy@hygh.co.in.
5. Your Choices and Rights
You have the following rights with respect to your personal information:
- Unsubscribe from marketing emails: via the link in any promotional message. You will continue to receive essential transactional communications.
- Opt-out: You may request to opt out of specific data processing activities, where applicable.
- Access & Correction: Request access to or correction of your personal data by contacting us.
- Deletion: Request deletion of your personal data, subject to certain legal exceptions.
- Data Portability: Where technically feasible and required by law, request a copy of your data in a commonly used format.
- Withdraw Consent: Where processing is based on your consent, withdraw it at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us at privacy@hygh.co.in.
6. Third-Party Links and Services
Our Services may contain links to third-party websites, applications, or services not owned or operated by HYGH. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before sharing any personal information with them. This Privacy Policy does not apply to your interactions with third-party services.
7. Children's Privacy
Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If you believe a minor has provided us with personal data in violation of this Privacy Policy, please notify us immediately at privacy@hygh.co.in and we will take steps to delete such information.
8. Compliance with Indian Privacy Laws
HYGH is committed to complying with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (SPDI Rules), and the Digital Personal Data Protection Act, 2023 (DPDPA), as applicable.
As a Data Fiduciary under the DPDPA, HYGH collects and processes personal data with a lawful basis, maintains transparency about its data practices, and upholds the rights of Data Principals. You have the right to grievance redressal, which may be exercised by contacting our Grievance Officer at grievance@hygh.co.in.
For users in India, sensitive personal data (such as financial information and identity documents) is handled with heightened security measures as required under the SPDI Rules.
9. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date. For material changes that significantly affect how we use your personal data, we will provide prominent notice through our Services, by email, or through other communications. We encourage you to review this page periodically.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please reach out:
HYGH Digital Media Private Limited
We typically respond within 2–3 business days.